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US appeals court says Tinder Plus pricing is discriminatory

Tinder co-founder Sean Rad said, “Our intent is to provide a discount for our younger users”, and while a lower court agreed with him, a California appeals court reversed the decision in a lengthy statement that suggested “some older consumers will be ‘more budget constrained’ and less willing to pay”. Then, in a “how do you do, fellow kids?” move, the court concluded its opinion on the previous ruling with “Accordingly, we swipe left, and reverse”. It’s not yet clear how this judgement will affect pricing in the future — we’ve reached out to Tinder for comment.

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